Boop (“the Service”) is operated by McMahon Dog Training (“we”), and provides online video courses, a behaviour library, live group sessions and replays, an AI coaching assistant, and progress tools (“the Service”). Content is educational and general in nature.
Nothing on the Service is veterinary, medical or behavioural-medicine advice. If your dog is unwell, injured, or shows aggression that has caused injury, consult a veterinarian or a qualified in-person professional. You are responsible for the safety of yourself, other people and your dog when applying anything you learn.
Training outcomes depend on the dog, the owner and consistency. We do not guarantee any specific result.
Paid plans renew automatically at the price shown at checkout until cancelled. You can cancel from Account at any time; access continues to the end of the current billing period. Refunds are governed by our Refund Policy.
Weekly live sessions may be recorded, including questions and video submitted by members, and published as replays inside the Service. Don’t submit footage of people who haven’t agreed to appear.
The AI coach generates answers automatically from Ethan’s lesson transcripts and notes. It may be incomplete or incorrect, and it is not a substitute for a professional assessment. Responses are not personally written or reviewed by Ethan McMahon unless explicitly marked.
One account per household; don’t share logins, download or redistribute videos, scrape the Service, or use it to train a competing product. We may suspend accounts that break these rules.
You must be at least 18 years old to create an account.
We’ll notify you by email at least 14 days before any price change or material change to these terms.
